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For publishers
You built the audience. We’ll bring offers that fit it, tell you exactly how they can be promoted, and pay on terms you can plan a business around.
The premise
An offer that misfires costs you more than it pays.
A B2B audience is slow to build and quick to lose. Running an offer that doesn’t match, or that oversells, borrows against trust you spent years accumulating.
That is why our matching is conservative. We would rather send you three offers that belong in front of your readers than thirty that technically sit in your category. And we would rather tell you an offer is a poor fit for your inventory than book the revenue and watch your engagement metrics fall.
What you get
What partnership actually includes.
Matched offer access
Offers routed to you on vertical relevance, audience seniority, format fit and compliance capability — with the reasoning shared, not hidden behind a marketplace.
Creative guidelines up front
Approved angles, prohibited claims, mandatory disclosure language and asset specifications delivered before you invest production time.
Payment infrastructure
Clear payout model, documented schedule, itemised statements, and a defined process for disputes and adjustments.
Downstream quality feedback
You see how your traffic performed after it left your site — qualification rates and reversal reasons — so you can fix quality rather than guess at it.
Creative support
Help adapting an offer into your house format, including advertorial drafting and native unit variants when it earns its keep.
A person, not a portal
A named partner manager who knows your inventory and can answer a question the same week you ask it.
Onboarding
How joining the network works.
Deliberately unhurried. Most publishers are live within two to three weeks, and the time is spent getting the fit right rather than processing paperwork.
Introduction
You tell us about the audience, the formats you run and the categories you will and won’t accept.
Review
We assess traffic sources, audience composition, content standards and brand-safety profile.
Terms
Payout model, payment schedule, restrictions and disclosure requirements agreed in writing.
Technical setup
Tracking, reporting access and creative assets configured and tested end to end.
First offers
A small matched set to establish quality signals, then measured expansion from there.
What we look for
Who tends to be a good fit.
We are not trying to be the largest network. We are trying to be one where an advertiser is comfortable seeing their brand next to every placement.
- A genuine B2B audience Owned inventory reaching professionals or buying committees in the verticals we serve.
- Transparent traffic sources You can tell us where the audience comes from, and it holds up to review.
- Editorial standards Content your readers return for, not content built purely to carry ad units.
- Willingness to disclose Comfort with clear, prominent sponsorship labelling on every paid placement.
- A long view Interest in a durable relationship rather than the highest payout available this month.
Just as important
What we don’t accept.
Being clear about this saves everyone a wasted conversation. We do not work with incentivised or misrepresented traffic, co-registration paths the user did not knowingly enter, undisclosed placements, scraped or purchased contact data, trademark bidding on advertiser brands without written permission, or any inventory that relies on the reader not understanding what they clicked.
These are disqualifying, not negotiable, and they are the reason advertisers let us name their placements.
Publisher questions
Asked most often.
There is no fixed threshold. A tightly targeted newsletter reaching a few thousand decision-makers in one vertical is often more valuable to a B2B advertiser than a large general-business site. What matters is audience composition and whether we have offers that genuinely suit it.
Sometimes, and only where the offer explicitly permits it. Each offer sheet lists approved and prohibited traffic sources. Running an offer on a source it does not permit is a breach of the partner agreement and typically voids the associated payouts, so check first — we would much rather answer the question than process the reversal.
Payout model, currency, minimum threshold and payment schedule are agreed in your partner agreement before you run anything, and your statement itemises every accrued and adjusted action. Adjustments only occur for defined reasons — duplicate, fraudulent, test or disqualified actions — and the reason is always shown against the specific record.
Yes, other than in the rare case of a confidential launch where the advertiser has asked for pre-announcement discretion — and in that situation we tell you the category, the compliance profile and the restrictions so you can still make an informed decision.
We tell you, with the specifics. Qualification data flows back into your reporting so you can see which placements, formats or angles are producing engagement the advertiser can actually use. Persistent quality problems mean a conversation and a plan, not a silent throttle.
Let’s build the pipeline
Tell us what you’re trying to scale.
Whether you run inventory looking for better offers or a B2B brand looking for qualified engagement, the first conversation is a straight one: what you sell, who you need to reach, and whether we’re the right fit.